The missing piece of the EV customer journey
Customers rarely consider their utility after purchasing an EV. Find out more in our eBook.
Driving Utility Engagement in the EV Customer JourneyUplight’s Primary Research Series
To help utilities better serve their energy customers, we need to know where they are at today. Through science-based research, Uplight aims to uncover customer attitudes, motivations, and thought processes around energy usage.
Residential Customer Research
Yearly quantitative survey with 1,000 utility end customers
Focus Groups
Qualitative deep dives
Non-residential Customer Research
In 2021, we focused on municipalities, universities, schools, and hospitals
Utility trust and satisfaction is on the rise.
But awareness and uptake of energy saving programs is hit or miss.
More customers used email tips and time of use rates in 2021, but less used rebates.
Customers are becoming more interested in smart home technology, EVs, and renewable energy.
Many customers are also interested in time of use rates.
Only 22% said they looked to see if they could change their rates.
Customers are looking to their utilities for advice for larger energy savings purchases.
But to retailers for smaller, more everyday items.
Lower to moderate income customers are less likely to contact their utility for help on their bills and know about energy saving programs - and they are the most adversely impacted by high bills.